Lobra of Sweden

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Aug 13th 2022

Archive for the ‘Lobra’ Category

Lobra in the movie “Små citroner gula”

We proudly present here clips and pics from the lovely swedish movie “Små citroner gula” where you can see Lobras Lollo Shoulderbag and Lucille Sandal.

The movie is based on the fantastic book with the same name by Kajsa Ingemarsson. This is a true feelgood movie about love, food and life.

In the cast you find Josephine Bornebusch (with the Lollo Shoulderbag), Rakel Wärmländer and Sverrir Gudnason.

It will be up in the swedish cinemas from 20 february 2013. Don´t miss out!!

Josephine Bornebusch with Lollo Shoulderbag

Lollo Shoulderbag – Rogue

The Lobra Lollo Shoulderbag is available in Lobras webshop , Grand Hotel Boutique in Stockholm and for international purchase at Scandinavian Design Center

Rakel Wärmländer and Lucille Sandal

Louise Bramstedt - Lobra Loves
February 19th, 2013 - 11:31 in Film, Lobra

Lobra in Vogue UK


Louise Bramstedt - Lobra Loves
February 19th, 2013 - 10:01 in Lobra

Lollo Shoulderbag

Lobra Fall/Winter Collection 2012 Lollo Shoulderbag was spotted in

Damernas Världs Cheif Editor Martina Bonniers blog

You can find the bag at Maruschka de Margo´ & TLC

Louise Bramstedt - Lobra Loves
September 6th, 2012 - 11:38 in Lobra

From the heart

After many long years of work as designer around the world I decided to leave my life as designer in New York and move back to my native Sweden to start my own brand with shoes & accessories. In april 2011 I started this journey called Lobra and it has been a very exciting trip so far.

During Stockholm Fashion Week 13 aug the founder of Lobra – Louise Bramstedt got assigned the new talents award by The Swedish Fashion Council.

The Jury Motivation: The price ”Rookies of the year 2012” is
assigned to a fearless ray of sunshine whose experience of
the world is translated into stylish products with an
exclusive touch. The jury welcomes more ”party” into
swedish fashion and with this designers festive ”splash of
colour” products our prayers has been heard. We are
convinced that she will take the lead when the swedish
fashion wonder is followed by this new shoe and
accessorie wonder. Rookies of the year 2012 is Louise
Bramstedt, Lobra.

I would like to take the opportunity to thank family and friends that means alot to me that has supported me on this journey in rain or shine. Also my fantastic collaborators in Italy that knows how to make magical craftsmenship with alot of passion and love into each stitch and making. Finally I would like to thank the people connected to the Swedish Fashion Council and Rookies that believed so strongly in Lobra and also alot of love to the bloggers, press and others that shows their support. We send out all the Love to you all that believes in Lobra and wants to be a part of this journey together with us.




Louise Bramstedt - Lobra Loves
September 6th, 2012 - 11:21 in Lobra

Shooting Lobra SS13 Collection – Miraflores

Last weekend Lobra spent in a studion in Stockholm shooting latest Collection SS13 – Miraflores. It was exciting and we pulled off  a super shooting!! Together with Photographer Fredrik Wannerstedt and his team it came out amazing!!

Can´t wait to share it with you all!!

Joan Hanbag getting styled up

The Lémon selection...

Product shoot for Lobra SS13 collection

The delicious group of Poppys

Joan Handbag, Poppy and Mrs Jones pumps on the set

This funny hilarious doggy Angel was so cute I just had to take a picture!

On the studio set with fantastic Hillevi!!

Thank you team of photographer, stylist, make-up, hair and assistants for an amazing  job!! Lobra Love to you all!!

Louise Bramstedt - Lobra Loves
July 13th, 2012 - 15:30 in Lobra

Spring Time

The lovely spring time is finally here. I want to celebrate this with some inspirational images for you.

Can almost feel the smell of flowers..


spring time love

Penhaligon´s Ellenisia

Louise Bramstedt - Lobra Loves
April 19th, 2012 - 08:47 in Inspirations, Lobra

Lobra in Moda Pelle

Lobra featured in Moda Pelle issue april 2012 with Autumn/Winter 2012 Collection “Red Velvet Hotel”

Lobra in Moda Pelle AW12

Lobra in Moda Pelle AW12 Collection

You can read the Moda Pelle issue here

Louise Bramstedt - Lobra Loves
April 13th, 2012 - 13:52 in Lobra

Lobra in Milano

In March we went on an adventure to Milan to expose at MICAM – one of the greatest shoe fairs in the world.
The week we spent was energetic and full of interesting meetings and people. I got great inspirations from the city where I once lived for 3,5 years studying fashion design and working as a designer.
Milan is a magic place to me and holds an important piece of my heart.
To me Milan is a place with alot of possibilities and full of fashion and creative people that inspires me.
Just taking a walk on the streets feeling the smell of fancy perfumes on women wearing beautiful dresses and high heels on Montenapoleone. Entering the designer stores and meet the designers live is everyday life here. One time I meet Dolce & Gabbana in their flagshipstore… didnt see it was them until I felt someone really scanning me and I turned around and they where both looking at me.. Since I am not really model size I believe they probably wondered what I was doing there..I would really liked to be a mindreader at that time..I couldn´t help myself smiling afterwards

It always inspires me coming to Italy. To meet with old friends, having conversations about fashion, love and food. Having lovely dinners at favorite restaurants, walking the streets on hunt for inspirations and the spring to come.

Lovely colors. Maybe a piece of my colourcard for next summer..


Via Manzoni in afternoon light

church details on Via Manzoni

beautiful Milan townhouse

Having lunch at Armani Café

Lovely display at Valentino

Amazing dress at Dolce Gabbana

My fave Collection this season Prada - amazing shoes and display

Fantastic LV display

On my way to get some inspiration

Micam Show - Pavillion 1

The Lobra Stand

The Lovely Lobra Hostess - Alessandra

Lobra in display

Lobra in display

I hope I´ll see you soon again Milano!! Love!!

Louise Bramstedt - Lobra Loves
April 1st, 2012 - 20:06 in Lobra

Lobra at Stockholm Fashion Week AW12

This week Lobra was at Stockholm Fashion Week. It has been very exciting days!! We have met alot of exciting people and been to inspiring places.

This week has been like a glass of bubbly Champagne!

Would like to take the time to thank for all the Lobra Love we got during these days!! Thank you!!

Stockholm Fashion Week Party

Café Opera Stockholm amazing roof

Lobra at Rookies Showroom

Lobra @ Rookies Showroom

Lobra AW12 Collection @ Rookies Showroom

Thanks for all the beautiful flowers & Love

Lobra at Rookies Fashion Show Photographed by Peter Håkansson

Lobra at Rookies Fashion Show Photographed by Peter Håkansson

Lobra in Stockholm Fashion Week Magazine

Lobra in Stockholm Fashion Week Magazine

Louise Bramstedt with talented artist Chrysta Bell

This fantastic Fashion Week ended with an amazing show at Fasching in Stockholm where truly talented and inspiring artist Chrysta Bell performed with her band. She takes you to a dreamy, sensual and mysterious place. The music is so wonderful!! It has that Twin Peaks vibe that I Love and that was the inspiration to my AW12 Collection. What could be a better Grand Final of this Fashion Week than this?

I met her backstage and she took her time to talk with me about music, fashion and life. A truly amazing woman!!

She is right now on tour around the World with her band so make sure to go and see her! Visit her website here for dates and info.



Louise Bramstedt - Lobra Loves
February 11th, 2012 - 19:46 in Lobra

Lobra AW12 Photoshoot – behind the scenes

Recently we made the new Photoshoot for Lobra AW12 Collection. Here we share some behind the scenes pictures.

The Photoshoot location was at Törneby Herrgård, Kalmar that is a personal Hotel that has a lovely presentation and was great for this Collection concept “Red Velvet Hotel”

The Collection was Photographed by talented  Jonas Lindström Studio

Törneby Herrgård

Törneby Herrgård, Kalmar


Mrs Jones Pumps, Dalila Sandals

Model Agnes on Lobra handmade luxury duvet

Nola Bootie, Poppy Clutch, Lollo Shoulderbag

Agnes in Lobra

Lobra Joan Handbag

Lobra AW12 Collection “Red Velvet Hotel”

Design/Concept: Lobra/Louise Bramstedt

Photographer: Jonas/Linda Lindström

Model: Agnes Elofsson

Clothes collaboration together with Jenny Nyströmsskolan/Hantverksprogrammet Kalmar

Location: Törneby Herrgård, Kalmar

Hair/Make up: HAIR

Louise Bramstedt - Lobra Loves
February 11th, 2012 - 16:24 in Lobra
by WebReady Sweden AB