Lobra of Sweden

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Aug 13th 2022

Archive for January, 2012

Lobra Webshop

Soon Lobra will open the webshop where you can purchase our lovely bags and shoes. Stay tuned!!


Louise Bramstedt - Lobra Loves
January 30th, 2012 - 13:26 in Lobra

Lobra in the making – FW12/13 Collection

We are so excited about the new collection “Club Silencio/Red Velvet Hotel”. This weekend me and my team have put the last details in for the Lookbook shooting of the FW12/13 Collection. This collection will be darker, more sensual and mysterious with alot of red, gold, black and exotics. Here are some of the pictures from the making of the Photoshoot of this collection that will launch during Stockholm Fashion Week 7-8 february.

To me being a designer and create collections is also about conceptbuilding and storytelling. Each season I build a story and around that I create a world to where I want to invite people. So here is a sneak peek into the world of Lobra for Fall/Winter 2012/13.

My best friend - The Ruffler

Late night work by the fire

A red voluptious satin duvet for the Red Velvet Hotel mood. I am very happy for the Sewing Machine Ruffler so I didnt have to make 9 meter hand pleated edges. The bottons was all fabric covered to match the duvet and fastened by my hand. Many late hours on this piece. It will look so lovely on the shooting I am sure.

Hand embroidered italian crepe in silk. So lovable!

This time I decided to have a collaboration with the students at  sewing school Textile/Design at Jenny Nyströmsskolan in Kalmar that worked together with me on the outfits for the Photoshoot. They did a great job and am looking forward to 2 dresses tailormade for me to wear during Stockholm Fashion Week.

Louise Bramstedt - Lobra Loves
January 29th, 2012 - 23:39 in Lobra

Max Zorn – Tape Art

This amazing new street art form Amsterdam 2011 is truly beautiful.
Max Zorn creates amazing images by using brown packing tape and a scalpel. He makes layers of tape and light to create the image. Max finds inspiration from classic movie stars, romanic scenes, historical paintings, boxing and Beatles..
The presentation of Max Zorn tape art is beautiful, dark and a more classic imaginary and we Love it.

Max Zorn "MI"

Max Zorn "MI"

Max Zorn “…There she walks”

Max Zorn Sticker at the Dome - Colone

Max Zorn Sticker at the Dome - Colone

Max Zorn Beatles-Tapes

Max Zorn Beatles-Tapes

Visit Max Zorn website here

Louise Bramstedt - Lobra Loves
January 21st, 2012 - 16:08 in Art, Inspirations


This year it is 50 years since Marilyn Monroe passed away, therefor Lobra would like to remember this classic icon with some great pictures taken threw the years.
Lobra loves her joie de vivre, her confidence, and her ability to attract.

Marilyn is and will always be a true icon.

Marilyn Monroe photographed by Cecil Beaton in 1956

“What do I wear in bed? Why, Chanel No. 5, of course.”


Marilyn Monroe by Ed Feingersh


Photo by Richard Avedon

Photo by Bert Stern

Picture by Bert Stern

Picture Bert Stern

I believe that everything happens for a reason. People change so you can learn to let go. Things go wrong so you can appreciate them when they’re right. You believe lies so you eventually learn to trust no one but yourself. And sometimes good things fall apart so better things can fall together.
Marilyn Monroe



Louise Bramstedt - Lobra Loves
January 9th, 2012 - 13:56 in Inspirations

Lobra at Stockholm Fashion Week february 2012


Louise Bramstedt - Lobra Loves
January 4th, 2012 - 16:24 in Lobra
by WebReady Sweden AB