Lobra of Sweden

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Aug 13th 2022

Queen B

Beyoncé to me is the no1 icon of today. She is independent, strong and inspirational. She is creative in as many ways possible. While the world thought she was being a mom, she was a mom and at the same time shaping her killer body and creating a new album.

This is a true modern woman following her dreams and goals not afraid of being a woman. It is so inspiring following her and her adventures. I also love that she shows her curves and not afraid of being a modern Sophia Loren icon. She is never afraid of being Fierce, Glamourous and without make up – showing off her every day persona.

She is a mother and a wife and always makes sure she has quality time for loved ones always working on the life balance. That is an inspirational woman, doing her very best being the best she ever can.

This Christmas she gave me a perfect Xmas surprise by launching her best album so far. Modern, feminine, raw, sexy, funky fresh collaborating with some of the greatest artists today. Launching her album the way she did without any notice. That is the modern way of creativity – doing it your own way.

This is a post with Love all dedicated to Queen B.

Louise Bramstedt - Lobra Loves
January 8th, 2014 - 22:15 in Celebrity, Inspirations, Music

Lobra in the movie “Små citroner gula”

We proudly present here clips and pics from the lovely swedish movie “Små citroner gula” where you can see Lobras Lollo Shoulderbag and Lucille Sandal.

The movie is based on the fantastic book with the same name by Kajsa Ingemarsson. This is a true feelgood movie about love, food and life.

In the cast you find Josephine Bornebusch (with the Lollo Shoulderbag), Rakel Wärmländer and Sverrir Gudnason.

It will be up in the swedish cinemas from 20 february 2013. Don´t miss out!!

Josephine Bornebusch with Lollo Shoulderbag

Lollo Shoulderbag – Rogue

The Lobra Lollo Shoulderbag is available in Lobras webshop , Grand Hotel Boutique in Stockholm and for international purchase at Scandinavian Design Center

Rakel Wärmländer and Lucille Sandal

Louise Bramstedt - Lobra Loves
February 19th, 2013 - 11:31 in Film, Lobra

Lobra in Vogue UK


Louise Bramstedt - Lobra Loves
February 19th, 2013 - 10:01 in Lobra

Christmas Mood

Here is some Christmas inspirations for you all. I wish you a peaceful Holiday with family and friends and alot of Love.


Louise Bramstedt - Lobra Loves
December 18th, 2012 - 20:02 in Inspirations

La Riviera – Inspiration Trip

The last week I went on a romantic inspiration trip to the italian and french Riviera – San Remo, Nice, Cannes, Monaco, Grasse, DolceAqua and Seborga.

It was actually my first time in this area, but not the last one. I already look forward to my next visit. I stayed in San Remo on the Italian Riviera and made small trips around the area. Since it is close to France it is very easy to reach Monaco, Nice and Cannes.

The area has good weather all year around and never really becomes cold thanks to the location. Therefor this is also called “The Flower Riviera” due to the mild climate all year around flowers, olives and pesto is some of the local specialities here.

Inspiration is all over, no need to search. You find beautiful dramatic views, amazing Villas, Botanical elements, food, wine, beach, mountains… it has a great variation.

Here I share with you some of the lovely places and inspirations from the trip.

Since we stayed in San Remo on the italian side close to the French border and close to Monaco we made small trips around the ares. One of the great things with the coast is also that the old railway on the coastline got closed and moved more into the land so the old railway has been reworked and are now a bike/promenade road where you can rent a bike and hide away with a picknick. Lovely idea.

San Remo sunny day

Lolli Palace Hotel San Remo Italy

First night we stayed at this Vintage Dolce Vita Hotel Lolli Palace. Both Elisabeth Taylor and Sophia Loren was here in the golden years. It has the old Riviera feel in the entire hotel and Lolli Palace Hotel is a true Vintage pearl.

Hot Choclate and briosche at San Romolo Pasticceria

The italian breakfast was made on the delicious San Romolo Pasticceria in San Remo where they have the greatest hot chocolate with chili taste and brioches. Need a visit for sure!

San Romolo Pasticceria in San Remo

Primavera (Spring) Statue in San Remo

In end of january each year San Remo has the beautiful Flower Festival of San Remo where they make amazing floral decorations to celebrate the Flowers of the area.

Bordighera Beach

Long walks on the beach is a must. It was pretty windy this day, but warm with a beautiful stormy and dramatic sea.

Chef Nando from Nando´s Restaurant in San Remo

We went several times to eat classic italian regional dinners at Nando´s Pizzeria and Restaurant.

Seborga Square and church, such beautiful colors together

Seborga Square with crafted stonesettings and one of the village cats

We went to the Kingdom of Seborga. This place located in the mountains north of Imperia is very old and it says it is older than Italy itself, dated year 954 by Guido, Count of Ventimiglia, made it to the Benedictine monks of the Monastery of Lerins (France). It is a medieval presentation with great murals and crafted details in every corner.

The Capital of Perfume – Grasse, France

Since I am a great fan of handmade and exclusive perfumes we just had to go to Grasse , located north of Cannes. This is the Capital of Perfume. They have crafted perfumes for many years and due to their amazing location and good climate they grow flowers, plants and erbs for their perfumes just on the hills around the city located on a mountain.

We went to Perfumiere Molinard, that has made perfumes since 1849. They had a fantastic guided tour in the factory to follow the process and to know better the profession and the crafting behind. The guide told that today it excists 1000 perfumieres that is educated and diplomated in the world. They have all a chimic background and to become a senior perfumiere you need to have created 1000 perfumes that has reached the marked. Very interesting.

I hope one day I will present for you all a lovely Lobra perfume, crafted in Grasse. Will keep you posted on that one..

Perfumerie Molinard , Grasse France. Vintage bottle made of Baccarat glass.

Monaco – Monte Carlo

Of course we had to visit Monaco and Monte Carlo. Such an amazing place.

Monaco townhouse

Oceanographic Museum Monaco

The Oceanographic Museum on the hills of Monaco close to the Royal Palace was such an amazing place. It had a great acquarium on the bottom floor, the middle floors where old oceanographic pieces in exposure and the Rooftop with breathtaking view all over the coastline was amazing. The building was constructed on the cliff just by the sea.

Oceanographic Museum in Monaco Acquarium

Monaco Royal Palace with beautiful pink lightening

Dolceaqua Church with amazing colors

Dolceaqua also needed a visit. It is such a magical place. You feel like entering a movie, like Lord of the Rings of such. It has a town constuction like nowhere else. Built in layers on top of eachother. Even of it is sunshine outside it is dark and mysterious inside the little old medieval town of Dolceaqua. The town was build 1177 and has a Castle on top of the town that is built on a height. This was a place where artist Monet often went to get inspiration.

Dolceaqua Medieval town, like entering a movie – magical

Beautiful Villa on the hills outside San Remo


Louise Bramstedt - Lobra Loves
November 7th, 2012 - 13:52 in Inspirations, Travel

Lollo Shoulderbag

Lobra Fall/Winter Collection 2012 Lollo Shoulderbag was spotted in

Damernas Världs Cheif Editor Martina Bonniers blog

You can find the bag at Maruschka de Margo´ & TLC

Louise Bramstedt - Lobra Loves
September 6th, 2012 - 11:38 in Lobra

From the heart

After many long years of work as designer around the world I decided to leave my life as designer in New York and move back to my native Sweden to start my own brand with shoes & accessories. In april 2011 I started this journey called Lobra and it has been a very exciting trip so far.

During Stockholm Fashion Week 13 aug the founder of Lobra – Louise Bramstedt got assigned the new talents award by The Swedish Fashion Council.

The Jury Motivation: The price ”Rookies of the year 2012” is
assigned to a fearless ray of sunshine whose experience of
the world is translated into stylish products with an
exclusive touch. The jury welcomes more ”party” into
swedish fashion and with this designers festive ”splash of
colour” products our prayers has been heard. We are
convinced that she will take the lead when the swedish
fashion wonder is followed by this new shoe and
accessorie wonder. Rookies of the year 2012 is Louise
Bramstedt, Lobra.

I would like to take the opportunity to thank family and friends that means alot to me that has supported me on this journey in rain or shine. Also my fantastic collaborators in Italy that knows how to make magical craftsmenship with alot of passion and love into each stitch and making. Finally I would like to thank the people connected to the Swedish Fashion Council and Rookies that believed so strongly in Lobra and also alot of love to the bloggers, press and others that shows their support. We send out all the Love to you all that believes in Lobra and wants to be a part of this journey together with us.




Louise Bramstedt - Lobra Loves
September 6th, 2012 - 11:21 in Lobra

Anna Piaggi Tribute

Anna Piaggi, legendary Italian fashion editor and a style icon in every sense of the word, has passed away at age of 81.
She will be remembered as much for her unique style as for her contributions to fashion journalism
Piaggi was best known for her work with Vogue Italia where shed inspired the fashion world with her innovative and intellectual double-page spreads, or DPs.

Franca Sozzani, the editor of Vogue Italia , for whom Piaggi penned a column entitled ‘D.P. Doppie Pagine di Anna Piaggi’ paid tribute to Piaggi on Twitter writing: “23 years working together, milions of D.P. done together. Will remember you for ever Anna”.

Burlesque performer Dita Von Teese also took to the social media site to express her words on the style guru: “So sad to hear that Anna Piaggi, one of my last icons of beauty & fashion has passed. She was the height of glamorous eccentricity.”

To me it was always a magical moment when passing her by on the streets of Milan when I lived there. She is a true icon and a piece of art. She carried her style so gracefully and all I have to say is Style has no age. Long live Anna D.P Piaggi!!

The Sartorialist - Anna Piaggi Street Shot

Photos by Bardo Fabiani

Anna Piaggi illustrated by David Downton

Illustration by OLGA MARTÍN: Anna Piaggi

Anna Piaggi 1970 Photo: Wayne Stambler / Courtesy of the Victoria and Albert Museum

Anna Piaggi Street shot

You will be remembered forever!!

Louise Bramstedt - Lobra Loves
August 7th, 2012 - 19:48 in FASHION, Inspirations

Shooting Lobra SS13 Collection – Miraflores

Last weekend Lobra spent in a studion in Stockholm shooting latest Collection SS13 – Miraflores. It was exciting and we pulled off  a super shooting!! Together with Photographer Fredrik Wannerstedt and his team it came out amazing!!

Can´t wait to share it with you all!!

Joan Hanbag getting styled up

The Lémon selection...

Product shoot for Lobra SS13 collection

The delicious group of Poppys

Joan Handbag, Poppy and Mrs Jones pumps on the set

This funny hilarious doggy Angel was so cute I just had to take a picture!

On the studio set with fantastic Hillevi!!

Thank you team of photographer, stylist, make-up, hair and assistants for an amazing  job!! Lobra Love to you all!!

Louise Bramstedt - Lobra Loves
July 13th, 2012 - 15:30 in Lobra

Vacation Dreams

Since I these days are dreaming of having a vacation in Italy I here dedicate a post to my idea of a lovely vacation. Lets go Dolce Vita with it…

No summer without Aperol Spritz. It is a fresh drink that is a classic in Italian bars. Here is the reciepie:

3 parts Aperol Spritz

2 parts Prosecco

1 part Soda/San Benedetto bubble water

Slice of orange as decoration


Louise Bramstedt - Lobra Loves
June 15th, 2012 - 12:28 in Travel
by WebReady Sweden AB