LOBRA – THE STORY
When growing up on the Swedish island of Öland, Louise already knew at age of 7 that her future would be dedicated to designing.
Among leather and fur tailoring, sewmashines and endless hours of fashion sketching she started her dreams early and attended Handcraft & Sewing school at age of 15 and spent the following years practicing and learning Gowntailoring.
After finishing her studies she opened her Tailor Studio where she sewed costumes for artists, opera and musicals.
As young entrepreneur she got a prestigious scolarship from EU and a trip to Italy that changed her life, with a visit to the Couture Atelier of Valentino in Rome. While back she decided to move to Italy to attend Fashion School.
Louise studied 3 years Fashion Design at Istituto Europeo di Design in Milan and learned the Italian way of conceptual designing and crafting, passion for design and crafting.
Her first position she got as accessories designer in Milan and have ever since passionately dedicated her designing to Accessories, Shoes and Bags that has now become her signature.
Together with her passion for designing she has always loved travelling and thanks to her profession she got the possibilities to work and live around the world for 10 years in Fashion Capitals like Milan, Rome, Copenhagen, Stockholm, Hong Kong and New York.
During her years in New York she got great opportunities and great inspiration to take the next step in life and move back to Sweden to start her own brand – Lobra.
The Passion – Lobra
Lobra Shoes & Accessories are created with great passion and love for details and by the finest materials to a premium product where design and quality are always essential.
A true Made in Italy Product.
Lobra is Metropolitain Glamour with Fusion of Nordic Lights and Past Times.
The style is strongly inspired by Lobras Swedish heritage mixed with Italian Dolce Vita Vintage and Metropolitan New York energies all hybridized to create the foundation of the style.
Dreams, Passion, Dashing, Unique
Each product are carefully constructed with knowledge and craftsmanship to follow Lobras love for quality and design.
The Collection are created by Story Telling and conceptual ideas that carries Lobras products to a unique expression each season.
Lobra always represents femininity and sensuality in a contemporary design.
The creation of Lobra started in New York at the Italian/Roman Restaurant of Sora Lella among deliscious dishes, fine wines, devine deserts and endless hours of sketching.
Lobra is created with passion, love and dedication for the arts and crafts of design and product.
The Handbags are multi-tasked and equipped with a passion for design and an insider’s view into the lifestyle of a busy women that loves to enjoy and explore life. A true Bon Vivant.
A bag has to be chic but also clever, luxurious but also versatile.
We believe handbags should not only look great but also feel great. A woman’s bag is her life, filled with her secrets.
The Shoes needs to be representative, enjoyable and lovable. A woman needs a shoe that can take her places, both emotionally and in real life. We believe what a good shoe crucially does and must do, is to reveal the foot, offer a frame and a setting for it, empowering the woman and highlights her beauty. She finds the right balance between creativity, comfort and quality in our designs.
The Accessories is what gives a woman’s look that extra spark. It enlightens the look and fulfills her presentation. The small details are what compile the appearance always. Therefore we always put our creativity and love on the details.
Award Winner 2012
During Stockholm Fashion Week aug 2012 Louise Bramstedt/Lobra was assigned the new talents award “Rookies year 2012″ by Swedish Fashion Council.