Lobra of Sweden

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Oct 22nd 2017

The beauty of bagmaking

Loewe: Masters of Leather on Nowness.com.

The expertise and meticulous detail that go into crafting iconic Spanish luxury brand Loewe’s signature Amazona bag is revealed in director Matthew Donaldson’s short. The film follows the release of Masters of Leather, a limited-edition book, illustrated by Robert Clarke, that looks in depth at Loewe’s commitment to handicraft. Initially inspired by the frank simplicity of Richard Avedon’s In the American West portraits, the film is a personal homage to the leather workers who have handmade Loewe’s creations for generations. “Some of our craftsmen have been at Loewe for nearly 50 years, they contribute so much to the design of our pieces,” says accessories golden boy Stuart Vevers, who has turned the Amazona into the label’s best-selling product. Launched in 1975, the Amazona bag is handcrafted from 61 separate pieces of fine leather in a 250-step process that requires the four separate artisans using 45 different tools. Vevers, who previously held design posts at Bottega Veneta and Louis Vuitton, spoke to NOWNESS about the Amazona and being an Englishman in Spain.

Louise Bramstedt - Lobra Loves
October 26th, 2011 - 11:13 in Art, Film

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