Lobra of Sweden

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Jun 1st 2020

Archive for the ‘Lobra’ Category

Lobra Webshop

Soon Lobra will open the webshop where you can purchase our lovely bags and shoes. Stay tuned!!


Louise Bramstedt - Lobra Loves
January 30th, 2012 - 13:26 in Lobra

Lobra in the making – FW12/13 Collection

We are so excited about the new collection “Club Silencio/Red Velvet Hotel”. This weekend me and my team have put the last details in for the Lookbook shooting of the FW12/13 Collection. This collection will be darker, more sensual and mysterious with alot of red, gold, black and exotics. Here are some of the pictures from the making of the Photoshoot of this collection that will launch during Stockholm Fashion Week 7-8 february.

To me being a designer and create collections is also about conceptbuilding and storytelling. Each season I build a story and around that I create a world to where I want to invite people. So here is a sneak peek into the world of Lobra for Fall/Winter 2012/13.

My best friend - The Ruffler

Late night work by the fire

A red voluptious satin duvet for the Red Velvet Hotel mood. I am very happy for the Sewing Machine Ruffler so I didnt have to make 9 meter hand pleated edges. The bottons was all fabric covered to match the duvet and fastened by my hand. Many late hours on this piece. It will look so lovely on the shooting I am sure.

Hand embroidered italian crepe in silk. So lovable!

This time I decided to have a collaboration with the students at  sewing school Textile/Design at Jenny Nyströmsskolan in Kalmar that worked together with me on the outfits for the Photoshoot. They did a great job and am looking forward to 2 dresses tailormade for me to wear during Stockholm Fashion Week.

Louise Bramstedt - Lobra Loves
January 29th, 2012 - 23:39 in Lobra

Lobra at Stockholm Fashion Week february 2012


Louise Bramstedt - Lobra Loves
January 4th, 2012 - 16:24 in Lobra

Lobra Made in Italy -1

These are some pictures from my research. It is amazing to come to the shoe district of Civitanova Marche where there are leather suppliers in every corner. Just like a candy store for a designer. It is important to keep focus while here, not hard to go bananas when you see all this qualities and colours.

I heard some designers have gone into crisis while here and lost the head among leathers, textiles, closures and buttons …oops that was me… luckily I am back on track again. But it is a lovely place to loose the head at.

It is also a blessing to meet all this specialized people who have dedicated their life to this business. How they have such love and passion for what they do. All the love they put into the work and the details. This is the soul of the true Made in Italy and I am so happy to be a part of this. It is truly inspiring to be surrounded with talented craftsmen all day and all new things I learn every day.

Lobra Love for the Made in Italy

At one fabric supplier there was this statue, details matters even at a warehouse

I love how the leathers are coordinated by colour

Violet Fuschia section

Patents ... like candy

And all that glitters..

Organized by quality

Some of the Lobra research for FW12/13 collection


Louise Bramstedt - Lobra Loves
December 15th, 2011 - 21:21 in Lobra

Lobra at Rookies 2012

Each year, Rookies jury selects twelve designers who may be apparent in different ways over a year.  After an application period and jury process in the autumn now twelve brands are selected for the 2012 edition. Twelve new fashion brands by the Swedish Fashion Council of the Rookies project will appear at different events in 2012, including showrooms, exhibitions and shows.

Rookies expert jury for the selection for 2012:
Margareta van den Bosch, H & M
Thomas Hägg, Thomas Hägg PR & Communications
Sara Lönnroth, Transit Culture Incubator
Johan Magnusson, fashion editor and writer
Ulrika Nilsson, JUS
Robert Nordberg, Women’s World
Anna Nortenius, Tjallamalla
Marianne Randolph, Randolph Stockholm
Goran Sundberg, Beckmans College of Design
Jury President: Helen Mellström, Swedish Fashion Council

Read more at Swedish Fashion Counsil and Stockholm Fashion Week

We are so thrilled to announce that we are one of 12 nominated brands for the prestigious fashion award “Rookie 2012” by the Swedish Fashion Council. We are very excited for 2012 and all the new challenges and adventures that will come.

Lobra Loves!!

Louise Bramstedt - Lobra Loves
November 24th, 2011 - 12:55 in Lobra

Vogue it up!!

Today I just couldn´t help myself … just had to Vogue it up!! Since Lobra Loves Vogue what could be a better match?

Louise Bramstedt - Lobra Loves
November 11th, 2011 - 20:49 in Lobra

From Rome with Love

Finally here again, in Rome the Eternal city. I keep this city very close to my heart since the time I lived here. Rome to me is a place where you always have a great time and find inspiration and alot of love. It is the mix of history and the metropolitan pulse that brings the best together and yet Rome always feels like a cozy city. Easy and friendly and it brings you home with love, inspiration and fantastic tastes.










Louise Bramstedt - Lobra Loves
November 7th, 2011 - 22:41 in Lobra

Celebrating with some Nancy

Today Lobra celebrates 100 Likes on Facebook with some Nancy Sinatra

Lobra - Brigette Booties SpringSummer 2012 Collection

Louise Bramstedt - Lobra Loves
September 13th, 2011 - 14:17 in Lobra

Louise lecturing in Entrepreneurship

Today Louise – founder of Lobra – was lecturing in entrepreneurship.
She spoke about creating a Fashion brand and the journey as an entrepreneur.
The audience seemed to find it very interesting since the questions where many.
We hope to have more lecturing events in fashion and entrepreneurship in the future.

Louise Bramstedt - Lobra Loves
August 26th, 2011 - 14:07 in Lobra

Lobra on Helsinki Blog

Lobra was spotted by the finnish blogger karin.ratata.fi during Copenhagen Fashion week. We really like this picture ♥!!

Louise Bramstedt - Lobra Loves
August 9th, 2011 - 14:20 in Lobra
by WebReady Sweden AB