Soon Lobra will open the webshop where you can purchase our lovely bags and shoes. Stay tuned!!

Soon Lobra will open the webshop where you can purchase our lovely bags and shoes. Stay tuned!!

We are so excited about the new collection “Club Silencio/Red Velvet Hotel”. This weekend me and my team have put the last details in for the Lookbook shooting of the FW12/13 Collection. This collection will be darker, more sensual and mysterious with alot of red, gold, black and exotics. Here are some of the pictures from the making of the Photoshoot of this collection that will launch during Stockholm Fashion Week 7-8 february.
To me being a designer and create collections is also about conceptbuilding and storytelling. Each season I build a story and around that I create a world to where I want to invite people. So here is a sneak peek into the world of Lobra for Fall/Winter 2012/13.


My best friend - The Ruffler

Late night work by the fire

A red voluptious satin duvet for the Red Velvet Hotel mood. I am very happy for the Sewing Machine Ruffler so I didnt have to make 9 meter hand pleated edges. The bottons was all fabric covered to match the duvet and fastened by my hand. Many late hours on this piece. It will look so lovely on the shooting I am sure.

Hand embroidered italian crepe in silk. So lovable!

This time I decided to have a collaboration with the students at sewing school Textile/Design at Jenny Nyströmsskolan in Kalmar that worked together with me on the outfits for the Photoshoot. They did a great job and am looking forward to 2 dresses tailormade for me to wear during Stockholm Fashion Week.
This amazing new street art form Amsterdam 2011 is truly beautiful.
Max Zorn creates amazing images by using brown packing tape and a scalpel. He makes layers of tape and light to create the image. Max finds inspiration from classic movie stars, romanic scenes, historical paintings, boxing and Beatles..
The presentation of Max Zorn tape art is beautiful, dark and a more classic imaginary and we Love it.
Visit Max Zorn website here
This year it is 50 years since Marilyn Monroe passed away, therefor Lobra would like to remember this classic icon with some great pictures taken threw the years.
Lobra loves her joie de vivre, her confidence, and her ability to attract.
Marilyn is and will always be a true icon.
“What do I wear in bed? Why, Chanel No. 5, of course.”
